About CTRLBASE

A small team with big plans.

CTRLBASE is a young marketing and creative studio built around a simple belief: great work doesn't need a giant team behind it. It needs the right people, good thinking, and the freedom to move.

We're a little over a year in, still growing, still learning, still figuring out how far we can take this. That's exactly how we like it.

Why CTRLBASE

We wanted to build something of our own.

CTRLBASE started with two people who wanted to approach marketing differently. Not bigger for the sake of bigger. Not more complicated for the sake of looking impressive. Just good people, good ideas, and the ability to actually execute them.

Today, we're still a small team, but the work has taken us across brands, industries, launches, campaigns, content, digital products, and everything in between. And we're only getting started.

What we believe

Fresh thinking. Close collaboration. Work that matters.

Think differently.

We don't want to make the same thing everyone else is making just because it's what worked last month. We like new ideas, new tools, and finding better ways to solve familiar problems.

Stay close to the work.

We're small by design. The people thinking about the strategy are close to the people making the work, and close to the people we're making it for.

Make it count.

We don't measure a good month by how many posts went out. We care about whether the work actually moved something, perception, attention, sales, growth, or the brand itself.

The full picture

We can take one piece. Or help put the whole thing together.

You don't need to hire us for everything. Sometimes you need a brand identity. Sometimes you need a launch campaign. Sometimes you need a better website. Sometimes you need someone to finally make your social actually work. And sometimes you need all of it.

We work across strategy, branding, creative, content, production, digital, social, performance, PR, and activations, so we can plug into whatever your brand needs right now, while understanding where it needs to go next.

The people behind CTRLBASE

Two people at the centre. A bigger team behind the work.

Najya Hasan

Co-Founder & Managing Partner

The driving force behind CTRLBASE's strategy, client relationships, and growth, shaping how we position brands, build the work, and grow the business.

Ammar Sohail

Co-Founder & Strategic Partner

A strategic and commercial force behind CTRLBASE, challenging the obvious, sharpening ideas, opening new opportunities, and bringing deep production and industry expertise to the table.

Around us is a wider team across design, motion, social, production, development, performance, and more, allowing us to bring the right expertise into the work while keeping the thinking and direction close.

One year in

Still small. Still hungry.

We're not interested in pretending we've already built the biggest agency in the room. We're building something deliberately, a studio where ambitious brands can get serious thinking without layers of bureaucracy, where ideas can move quickly, and where good work actually gets the attention it deserves.

We've got a long way to go.